Meredith Buys and Folds Parenting and Babytalk
Meredith Corporation couldn’t strike a deal with Time Inc., but it had better luck with Bonnier Corporation.
Meredith just announced that it has acquired Parenting and Babytalk magazines — along with their websites — from Bonnier. The magazines will then be folded into Meredith’s Parents and American Baby.
If you’re a Parenting or Babytalk subscriber, get ready for Parents and American Baby to replace them, beginning with September issues. Parenting’s site — parenting.com — will continue to exist, however.
Sadly, as with any merger/folding, people are likely to find themselves out of jobs.
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