Meredith Acquires Native Ad Company Selectable Media
Like most publishers, Meredith Corporation is serious about native advertising (also known as sponsored content). The Iowa-based publisher of brands such as Better Homes and Gardens, Parents and Allrecipes, has shown just how important that type of advertising is by its purchase of Selectable Media, a company that specializes in native ads.
“With its unique ability to deliver 100 percent viewable and engagement-based video and native advertising to real audiences, Selectable Media deepens our ability to provide marketers with an unparalleled suite of industry-leading and large-scale branded content creation, distribution and optimization solutions,” said Jon Werther, president of Meredith Digital, in a statement.
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