Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's breaking all the rules.

Mercedes-Benz charts at No. 6 this week, thanks to a 15-second video that showcases one of its vintage models meandering via a two-lane highway in Italy—with its car doors totally ajar. The auto was evidently participating in the Mille Miglia, a race for classic cars in the European country.

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