Mercedes Goes Sound Design Branding

Because we’re not a site that has much to do with the automotive industry, this one almost completely passed us by. But we caught it when Dexigner just put up a little bit of new info on Mercedes introducing a new element into its branding: a sound logo. We didn’t really know what that meant either until mention was made of Intel‘s signature “do dah do doo” and McDonald’s “do dah dah dah dah.” So, apparently, not wanting to miss the boat on this one and helping you salivate for a Mercedes every time you randomly hear this set of tones, they’ve trademarked “oooh daahh doooo” (as heard here).