Meow Mix Launches 'Catstarter', Which Is Exactly What It Sounds Like

Remember when Charlie Kelly of “It’s Always Sunny” invented Kitten Mittens? Well, maybe such an ingenious cat-related product would have taken off if only a feline-centric crowdsourcing cite had existed.

Enter Meow Mix and Catstarter.

The website and campaign were thought up by agency EVB, and are meant to encourage cat-lovers to release their creativity. The site is set up like the well-known crowdfunding platform Kickstarter, but is geared specifically toward “things cats love, made by people who love cats.”

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