'Men's Journal' to Relaunch Site with Product Focus

Wenner Media site will emphasize gear, travel recommendations

After overhauling RollingStone.com in 2010, Wenner Media is turning its attention to another publication with a less-than-impressive Web presence: Men’s Journal, whose current site is more of an afterthought to the magazine than a standalone digital destination.

Men's Journal is planning to unveil a new site this spring that, in a departure from many magazine websites that still tend to mirror their print counterparts, will revolve around product reviews and advice.

“We’re going to do is extend what the magazine does so well, and that is expertise in men’s lifestyle and adventure,” said Bill Crandall, head of digital content at Wenner.

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