'Men's Journal' Drops Monthly Frequency to 10

Sharp ad page declines have forced many magazines to cut rate base or frequency to reduce expenses. Add to the list Wenner Media’s Men’s Journal, which will cut its monthly frequency to 10 times this year by publishing combined July/August and December/January issues.
 
“Like everybody, we’re trying to cut costs out of our system,” said Francis Farrell, publisher of Men’s Journal, adding that January and August tend to be light months for ad pages.
 
A handful of other men’s magazines already publish 10 times a year, including Men’s Health, Men’s Fitness, National Geographic Adventure and Outdoor Life.
 
Wenner