Men's Health 'Eat This, Not That! the Game' iPhone App Tops 500K Downloads in Two Weeks

You know the Eat This, Not That books—the ones with big, glossy pix of common calorie-busting meals laid out side-by-side with equally big, glossy pix of lighter and healthier alternatives. The books are bestsellers, with more than six million copies in print. The Men’s Health iPhone app based on the same content is now on track to do the same.

Launched just two weeks ago, “Eat This, Not That! the Game” has been downloaded 500,000 times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in