Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind.
Matt Karolian, director of new initiatives at The Boston Globe and general manager of the newspaper’s marijuana project, shared the tweet below Sunday, depicting a sponsored Facebook post from direct-to-consumer men’s health company Roman that linked to an article on website How to Heal That touting Roman as its “personal favorite” for treatment options for erectile disfunction.
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