Planning For Member Types in Online Communities
With any community, online or offline, you’re going to have member types. The two member types talked about most often are lurkers and active users.
Earlier this month there was a great post on the vBulletin blog about stickiness factors in forums. The post touched on the psychology of different member types. However this post drills deeper and comes back with three distinct types.
Post author Jasper Aguila cites Wikipedia when breaking down the three member types. I wasn’t able to find the information myself when searching Wikipedia, but despite that, the information is good.
- The Reciprocation Theory infers that a successful online community must provide its users with benefits that compensate for the costs of time, effort and materials members provide.
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