Melinda McLaughlin Leaves A&E Television Networks for Online-Video Platform Tremor Media

Online-video platform Tremor Media made a major hire from the cable industry, luring A&E Television Networks senior vice president of corporate marketing Melinda McLaughlin to come aboard as its new chief marketing officer, paidContent reported.

McLaughlin had been with AETN for more than 10 years, leading the cable programmer’s in-house ad agency and also holding positions in sales, marketing, and consumer research, according to paidContent. She also worked with ad agencies D’Arcy Masius Benton & Bowles (now Starcom MediaVest Group) and Jordan McGrath Case & Partners (now Arnold MPG).