Meebo Opens Arms to Engagement Pricing

Meebo is adding an option for marketers to pay only when their ads generate user interaction.
 
The Internet chat service has begun offering advertisers the choice to pay an average of $1 when users expand ads that sit at the bottom of chat sessions. Meebo hopes to differentiate its service at a time when display unit prices are plummeting thanks to an oversupply of ad impressions.
 
“We think an impression without some kind of action might have awareness benefit, but if we’re going to sell just billboards that don’t get clicked on, why not buy a 30-foot-high one off a screen?” said Martin Green, chief operating officer at Meebo, which reaches 11 million visitors through its site and another 42.7