Medical Marijuana Advertising Is a Delicate Trade

Interesting piece courtesy of the SF Public Press about the finer details of the medical marijuana advertising world. The piece analyzes the delicate balance between marijuana collectives and various publications and media institutions. The piece focuses on the Bay area, but the dynamics could just as easily apply to LA. Perhaps the most interesting part about the piece was learning that the still relatively wild and unregulated nature of the medical marijuana business–something LA has tried to crack down on in the last two years–is actually a huge boon to newspapers.