Mediaocean, Merkle Become Atlas Partners
Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform
Mediaocean and Merkle became the latest ad-agency partners for Facebook’s Atlas advertising platform.
Facebook marketing manager Nicole Maraschky announced the two new partnerships in a blog post, citing Merkle’s first-party customer-relationship-management data and the enhanced work flow for agencies enabled by Mediaocean’s Prisma campaign-management system.
Atlas managing director Erik Johnson said in the blog post:
We’re working to create possibilities for a new advertising reality. Today, people spend more time on more devices than ever before, so it is crucial for brands to understand consumers’ buying behaviors and their individual paths to conversion.
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