MediaNews Group to Charge for Online Content
MediaNews Group is the latest company to rethink its interactive strategy–one that includes what is surely to become the hot topic of the year: paid content. On Tuesday, a memo from the Denver-based company sketched out details of a meeting regarding, among other things, a pay model for its Web sites.
“It’s going to be a multiprong approach,” Jody Lodovic, president of MediaNews Group told E&P today. “We have given the task force the overall strategic objectives, and it’s putting the meat on the bones at this point.”
Lodovic
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in