Mediafed Using Social Media Info to Sell RSS Ads for Publishers

RSS (Rich Site Summary) feeds have traditionally allowed publishers to send headlines, descriptions and links of stories to readers who subscribe. Readers can view these streams using RSS readers or aggregators. However, monetizing the RSS feeds has been a challenge for publishers. Today, Mediafed is launching Qrius, an RSS feed that tracks readers’ mobile and social media behaviors, and sells advertising based on that data.