Media Training Techniques and Trends
Media training is a high stakes field with visible results: Flawless public appearances are impressive while faulty performances can be devastating. We recently checked in via email with three media training specialists at PR agencies for their perspectives on the latest techniques, challenges and trends. Here’s the lowdown.
Training strategy is “about media mastery,” according to Leslie Linton, SVP media strategies at MWW in New York. “It’s about taking control of an interview, reacting quickly and effectively in a breaking news or crisis situation.”
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