Key Insights:
- Publishers have leverage against Apple, especially in light of the pandemic.
- Apple has staked its brand identity on putting user privacy first, and everything it does aims to serve that goal.
Apple’s proposed decision to require users to opt-in to share their data in iOS 14 got a gloomy reception from publishers, but it didn’t trigger a firestorm.
In other words: It’s not that media execs don’t care, it’s just nothing new.
Apple’s decisions—and those of Big Tech overall and their trickle-down effects on media organizations—have always complicated the publisher-platform relationship.
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