Media Missteps in Connecticut Shooting Coverage

Meanwhile, Kmart displays poor Twitter judgment with promotional hashtag

With a national tragedy on the scale of today's mass shooting in Newtown, Conn., the public has come to expect a constant flow of information about the who, what and why of the day’s events. Unfortunately, the frantic pace often comes at the expense of fact checking. From the shooter’s identity to the number of deaths, misinformation about today's events spread like wildfire from the social Web to leading media outlets.

It wasn't just the media that was mistake-prone as the Connecticut tragedy unfolded.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in