You Oughta Be In [a magazine about] Pictures: The NYT is launching a shiny glossy pretty movie magazine, OnMovies, pocket-sized a la Playbill to be distributed in major-market Loews theaters (New York, Los Angeles, Chicago, Boston, San Francisco, Washington, D.C., Dallas and Seattle). The editorial content will be culled from the paper’s culture pages. Sigh. The celeb-interviewing proclivities of Edward R. Murrow are clearly to blame for this. [NYP] Playboy to cut rate base, raise cover price; number of wet T-shirt shots to remain constant: Playboy will cut its rate base down 4.7%