Media Mergers Aren't New. So Why Are Publishers Consolidating Now?

Companies came together in the '90s for different reasons than today

Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles.

But now, it’s the time in the industry’s life cycle for those same flashy digital media titles to increasingly borrow moves from the old folks—specifically, consolidation.

Acquisitions and mergers aren’t a new concept for the media industry. Publishers have long chased ad dollars with scale and will likely continue to do so.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in