Media Ain't Dying, Just Changing

“Journalism and writing jobs are not going away, but thanks to the recession, they’re undergoing a swift, head-spinning transformation, and the profession’s new iteration will take some hard work.”

Some of Rich’s lessons for “old-school journalists follow, with our thoughts:

• Identify Your Expertise. The era of the generalist journalist is pretty much over. Expertise comes at a premium, and writers who want that premium should find some ideas and threads to get behind—and promote the hell out of.