MDC Partners Acquires Experiential Shop Relevant
MDC Partners has made it no secret that it will continue to acquire agencies and look for other compelling investment ideas.
The holding company – whose crown jewel is Crispin, Porter and Bogusky – acquired “experiential” agency Relevant this week. Terms of the deal were not disclosed. Relevant’s client list includes Nike, Heineken, Victoria’s Secret, Gilt Groupe, Diageo, Conde Nast Digital and Moet Hennessy.
Other recent MDC acquisitions include social media agency Attention and public relations agency Sloane & Company.
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