McDonald's Squeezes Out Heinz Because They're not Down with the King
In media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes.
And then when we see a story like this from Reuters, perhaps copywriters are onto something. In summary, for 40 years, the Clown has provided Heinz ketchup to its millions served.
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