McDonald's Now Serving McDesign

We give McDonald’s a lot of grief here on UnBeige. Other than their brilliant branding and discontinued coffee stirrers, we haven’t had much to rave about design-wise. Maybe that will change, we thought, when seeing Alice Rawsthorn‘s scoop on the new design formula found at a few London locations (above).

Or not. Tossing a few candy-colored Arne Jacobsen chairs under some Ikea-looking lights is hardly a step forward. (Note the existing tile pattern and weird abstract artwork you’ll find in every McDonald’s, neither of which they felt the need to replace.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in