McDonald’s Egg McMuffin Brings Breakfast to the PM

The public is evolving faster now than ever, and the public relations industry needs to keep pace. With the direct and instantaneous impact of digital technology and social media, the public receives information sooner, faster and in greater volume than it did mere years ago.

The public no longer religiously consumes the evening news, deposits checks during banking hours or eats according to the same routines. We’re simply different people than we used to be. These cultural shifts impact our behavior in many important ways, especially in regard to our eating habits and schedules.

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