McDonald's Canada is One of First Testers of Geo-Targeted Promoted Accounts

Twitter has finally expanded its advertising solution to include geo-targeted ads that display only to users based in a particular location, and one of its first testers is McDonald’s Canada. A lot is riding on this new advertising product, especially with all of the shake-ups at the top of Twitter’s chain of command.

News that Twitter had finally begun testing geo-targeted ads broke two weeks ago. And, while critics claimed that geo-targeted ads are nothing new (and they aren’t), they should help pad Twitter’s bottom-line.