‘Unapproved’ McDonalds Ad Slams Burger King, Goes Viral On YouTube

McDonald’s has agreed not to air a controversial ad on TV after Burger King called it "degrading," but that hasn’t stopped the ad from going viral on YouTube.

Earlier this month a controversial German McDonald’s ad called “Package” went viral on Vimeo.  The ad, featuring a little boy who gets his McDonald’s lunch stolen by bullies every day, until he disguises it in a much-less-appealing Burger King bag, racked in over 400,000 Vimeo views but Burger King was none too pleased.  The video has since been taken down from Vimeo and McDonald’s has agreed not to air the ad on TV after Burger King called it “degrading,” but that hasn’t stopped the ad from going viral on YouTube now as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in