McDonald’s Gets Super-Sized Backlash With Instagram Ads

People aren’t loving it

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app. 

McDonald’s recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launched earlier this year to appeal to millennials and make up for slipping sales. Like a bunch of other millennial-focused marketers, McDonald’s likely picked Instagram to grab the attention of smartphone-toting youngsters.

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