McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34. Plans discerned by tracking earnings, recent hires and job openings include going national with a mobile ordering and payment app, offering music and video downloads, and expanding online loyalty programs.
The foundation for McDonald’s expanded digital strategy is likely to be the coupon app dubbed McD. IPhone and Android smartphone users in select locations can access special deals while ordering in store using the app.
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