MCB Communications and Pitching Sarah Palin

Sarah Palin has quickly gone from unknown to household name since being named John McCain’s running mate. However, there was a time just last year when Palin was desperately trying to get more media coverage, rather than avoid the press, as she has done lately.

Writes the Washington Post‘s Kimberly Kindy:

An outside public relations expert hired under a $31,000 contract with the state Department of Natural Resources pitched the “upstart governor” as a crusader against Big Oil, a story line that Palin has adopted in her campaign as Sen.

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