mBlast Launches MediaSync

MBlast, an SAS company for marketers, has introduced MediaSync, a free service that seeks to help users find relevant journalists and outlets, keep current on editorial calendars, and organize their outreach programs.

The homepage, like Google’s, is a simple one. If you search a topic – for instance, “auto” – results offer a list of publications that cover the topic, reporters who have written stories about it (currently the site has more than 500,000 media contacts), and the future editorial opportunities available.

The service definitely hits the right price point. On the decision to offer MediaSync for free, CEO Gary Lee said in the press release, “Considering a reporter’s basic contact information of email address and phone number is readily available on the Web today, we believe that charging for this data has run its course.”

The question will be how it performs compared to others that provide similar services.