MB Circus: At Economist.com, Redesign Is 'Rolling'
Paul Rossi, publisher of The Economist, began his presentation at this week’s Mediabistro Circus noting that he was a replacement speaker. “Ben Edwards [publisher of economist.com] is currently taking a very intensive Outlook Calendar course,” Rossi told the crowd in a charming, Hitchensian deadpan before preparing them for a presentation without “any pretty pictures,” as he hates PowerPoint.
Emphasizing the primacy of The Economist‘s commitment to the reader and “the reader’s expectation of what that little red box [designed in 1959 by Reynolds Stone, we might add] means,” Rossi noted that the magazine’s website offers little in the way of video (“We do a little bit, and it’s not very good, actually”) but does have an audio edition, which runs to eight hours.
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