Maybe The New USPS Shipping Guidelines Aren’t Entirely Terrible For Publishers

mailman-7.22.10.jpgBy now, you’re likely at least somewhat familiar with the United States Postal Service’s new guidelines for shipping things like newspapers and magazines and spammy coupons other such materials. While the Direct Marketing Association and several magazine publishers publicly opposed these new guidelines — even creating a group called “Affordable Mail Alliance” as a platform to voice their concerns — they’re not all bad, as far as publishers should be concerned.

As American Business Media Washington counsel and postal expert David Straus pointed out in an email to ABM members, one positive change for publishers is the doing away with a requirement that supplements must have 25 percent non-advertising content.

Folio: has the full rundown of the changes from ABM, including weight restrictions, limits on mailed product samples, and a new guideline allowing publishers to bind with grommets or string.