Maxim Names Alessandra Ambrosio ‘Special Lifestyle Editor’ Because Why the Hell Not

Oh good!

a2ea9ff0-74d9-0133-4d9c-0e3f8b958f63Maxim is willing to try f*cking anything to remain relevant, and so we arrive at the point that it has named model Alessandra Ambrosio its “special lifestyle editor.”

Ambrosio is qualified to be an editor because she previously was the cover star for Maxim and … She likes the ocean! In her debut column, Ambrosio listed her favorite water sports and gear.

“It’s not just the beach I love, though—it’s also the sensation of freedom I get when I’m in the water,” wrote Ambrosio. “Considering my love of the beach and the ocean, you’re probably not surprised I’m sharing my favorite water sports and gadgets for Maxim’s Saint-Tropez issue.” We are definitely not surprised!

According to Maxim, Ambrosio will work with Maxim owner and editor in chief Sardar Biglari to “provide readers with interesting and useful insights.” Good luck, everyone.

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