Maxim Gets A Makeover

Jim Kaminsky‘s new regime at Maxim is instituting some changes. While the mag got its start as the American standard barrier for the British laddie craze its UK counterpart epitomized… well, they’re just trying to get away from that a bit. At least that’s what Mediaweek says:

“The new look graces the December issue, whose cover features a La Perla-clad Sarah Michelle Gellar. “The 25- to 26-year-old is a whole lot smarter than he was 10 years ago.

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