Maxim Deal Might be Dead
Maxim’s days might be numbered. In early September, Alpha Media Group triumphantly announced that they had sold Maxim to Darden Media Group, despite the glossy’s dwindling popularity. Now Adweek is reporting that the deal is likely dead.
Darden had plans to expand the Maxim brand — Maxim TV, Maxim Radio, etc. If you’re a normal person, that sounds absurd. But that’s just what Alpha Media Group wanted to hear. “As a company, we are excited to see Maxim everywhere,” said Ben Madden, Maxim’s president, at the time.
Unfortunately,
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