Maxim, CBS Sportsline Form Sweaty Partnership

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Because dudes like their sports as much as they do their scantily-clad women, Maxim and CBS Sportsline are forming a content partnership:

MAXIM.COM AND CBS SPORTSLINE FORM STRATEGIC CONTENT PARTNERSHIP

New York, NY (July 13, 2006) — Maxim.com, the world’s foremost men’s interest web property, has formed a strategic content-sharing partnership with CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media.

The deal:

CBS SportsLine is further bolstering Maxim.com’s sports area (http://www.maxim.com/sports) with up-to-the-minute sports headlines and real-time scores for the site’s millions of viewers. Links will bring users to the CBS SportsLine web site to get the full stories.

In return, Maxim.com will provide CBS SportsLine with daily doses of its trademark entertainment and irreverent sports content for their “SPiN” section (http://www.sportsline.com/spin/maxim.)

Of course, the tagline “Spin on Sports” can’t exactly thrill Deadspin, or Spin for that matter.

The full release:


MAXIM.COM AND CBS SPORTSLINE FORM STRATEGIC CONTENT PARTNERSHIP

New York, NY (July 13, 2006) — Maxim.com, the world’s foremost men’s interest web property, has formed a strategic content-sharing partnership with CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media.

Maxim.com (is part of the Dennis Digital network of young men’s interactive brands and is the web site for Maxim magazine, the #1 best-selling men’s lifestyle magazine in the country and the world.

The deal represents an intuitive cross-pollination of each site’s respective strengths — the clever wit and beautiful women of Maxim.com with the breaking sports news, insight and analysis of CBS SportsLine (cbs.sportsline.com).

Designed to deliver the young man’s ideal web experience, CBS SportsLine is further bolstering Maxim.com’s sports area (http://www.maxim.com/sports) with up-to-the-minute sports headlines and real-time scores for the site’s millions of viewers. Links will bring users to the CBS SportsLine web site to get the full stories.

In return, Maxim.com will provide CBS SportsLine with daily doses of its trademark entertainment and irreverent sports content for their “SPiN” section (http://www.sportsline.com/spin/maxim.) Likewise, these links will bring users to the Maxim web site (http://www.maxim.com) to get the complete stories and view more in-depth content.

Dennis Digital president Todd Anderman says, “The combination of CBS SportsLine’s news and analysis with Maxim.com’s humor and entertainment is a natural fit for our respective audiences. This is a very synergistic partnership that will continue to enhance the user experience for visitors to both sites.

CBS SportsLine vice president, programming and executive producer Joe Ferreira added, “This relationship with Maxim.com ties directly into our goal of providing top quality sports news, commentary and entertainment to our target audience. This content is also a bolster to CBS SportsLine’s humorous “SPiN” section, an area of our site that is really starting to take hold with sports fans.”