The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers.
The top 25 brands on the Average Influencer Index from Mavrck were:
- Samsung Mobile
- National Basketball Association
- World Wrestling Entertainment
- United Airlines
- Red Bull
- Southwest Airlines
- Bud Light
Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader:
In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal. With Mavrck’s Fan Grader tool, brands can now understand the social capital of their fans for free.
Readers: Did any of the brands that cracked the Average Influencer Index top 25 surprise you?