Matthew Idema Details Facebook’s Advertising Product Philosophy
Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post.
Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post.
Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call, in which he said:
First, you build a great consumer experience … that helps people share in a new way that’s really important. Then, after that, you can start to introduce organic ways that people can interact with businesses … Only once you have that ramped up to a good scale can you really start dialing up advertising, having that feel good and be a good part of the experience.
Idema
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