Matt Gentile, Director of PR & Brand Communication, Century 21 Real Estate

Century 21 Real Estate went through a review of all the company’s marketing partners this past fall, so naturally we wanted to catch up with Matt Gentile, director of PR & brand communication at this week’s BDI conference in New York.

Gentile said that over the last year, integration has been a big theme. “We’ve been able to integrate a lot of content, directly into our Facebook fan page and we’ve also really defined our audience better,” he said.

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