Glitter Gagster Deconstructs His Very Profitable Media Stunt
Mathew Carpenter is laughing all the way to the Aussie bank
In the preface of Ryan Holiday’s New York Observer Q&A with Mathew Carpenter, the 22-year-old Australian responsible for flash-in-the-news-pan ShipYourEnemiesGlitter.com, the reporter explains that it was all just a pre-meditated media stunt. And that even when Carpenter told some journalists it was a stunt, those journalists chose to ignore that key fact and cover the topic, obliviously.
In the Q&A, Carpenter pays Fast Company contributor Nancy L. Miller a nice back-handed compliment, suggesting her coverage was the most impressive.
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