Match.com Offends All Redheads Looking for Love

Somewhere, an app for 'Where Gingers Hook Up' is being considered.

Before there was eHarmony, Farmers Only, Soul Geek or Sizzl, there was Match.com.

To many of the cool kids and app daredevils out there, this is the granddaddy of them all. I should know…

FULL DISCLOSURE: My lovely marriage dating back 16 glorious years is a product of Match’s fine work. However, it’s a good thing my bride was not a redhead with freckles, because I would have never met her with this otherwise esteemed organization.

Check out the latest ads Match.com placed in London’s tube stations, above. The campaign is #LoveYourImperfections. But instead of discussing the muffin-top, love handles, satchel bags, or odd idiosyncrasies, Match goes after Gingers with a smattering of freckles.

“Love Your Imperfections” campaign was meant to “[celebrate] perceived physical and behavioral imperfections” and “encourage everyone to be proud of their individuality,” a spokeswoman shared with the Daily Mail (UK).

‘We have taken note of the response about our advert concerning freckles. Following this feedback, we are in discussions with our relevant partners about removing these posters as soon as possible.

‘We believe freckles are beautiful. The intention of our ‘Love Your Imperfections’ campaign is to focus on the quirks and idiosyncrasies that people wrongly perceive to be imperfections – this can include freckles, a feature that is sometimes seen as an imperfection by people who have them.

‘We’re sorry if this ad has been interpreted in a different way and we apologise for any offence caused, this was not our intention.’

This was not a popular ad campaign, to say the least. Nonetheless, it was approved by the U.K.’s Advertising Standards Authority, which has reportedly received “half a dozen” complaints about the ad (that they will admit).

This is probably far under the amount of angst on Twitter: