Master of Their Domains

With 1,900 TLDs being snapped up, the marketplace is bracing for either a bonanza or a bust

Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have applied for more than 1,900 top-level domains (like dot-com, or dot-net) at $185,000 a pop. Currently, there are only 22 generic TLDs approved by the International Corporation for Assigned Names and Numbers.

While the application process for new Internet top-level domain names was messy and contentious, just wait.

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