MassMutual Campaign Stars Some Very Serious Kids

Citing a stat that shows one-third of households have no life insurance, MassMutual has launched its first ever awareness program via Facebook. The “Why Life Insurance?” campaign puts kids in the starring roles in videos demonstrating the importance of coverage.

“With kids front and center delivering the message, the videos provide a direct, emotional reminder of whom our product actually protects – them,” John Chandler, the insurance company’s SVP and CMO told us in an email. Advertising