Massive Facebook Privacy Changes Are Imminent

Mark Zuckerberg hasn’t been speaking about the latest privacy changes, not because he’s trying to avoid the issue, but because they are working on rolling out major changes on the privacy front. In an email to Robert Scoble he stated that the company will “start talking about some of the new things we’ve built this week.” From the sounds of things, it’s going to be a relatively major overhaul.

The full text of the email is below:

Hey,

We’ve been listening to all the feedback and have been trying to distill it down to the key things we need to improve. I’d like to show an improved product rather than just talk about things we might do.

We’re going to be ready to start talking about some of the new things we’ve built this week. I want to make sure we get this stuff right this time.

I know we’ve made a bunch of mistakes, but my hope at the end of this is that the service ends up in a better place and that people understand that our intentions are in the right place and we respond to the feedback from the people we serve.

I hope we’ll get a chance to catch up in person sometime this week. Let me know if you have any thoughts for me before then.

Mark

While Tim Sparapani, Facebook’s Public Policy Director, told Kojo Nnamdi last week that new privacy settings were in the works. Mark Zuckerberg has confirmed that new privacy setting are in the works and hopefully that the company will rebuild the trust of the users once the latest privacy debacle is handled.

While there is clearly an argument to support Facebook’s position up until now, we’re hoping to see changes that give users much greater control, and also avoid duping users into sharing more information, as the last privacy redesign did in December. We’ve preached the concept of giving users control on multiple occasions and continue to believe that users should have control despite the debatable issue of how important the information being exposed really is.

Facebook is under immense pressure to bring forth new changes, not only backing down on some of their aggressive new programs announced at f8. We expect Facebook to release new features which both give users greater control and making privacy control much easier. We’ll be following the topic closely as Facebook prepares to roll out their privacy upgrades this week.

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