Mass Relevance Continues Social March
Vendor's new product underscores the firm's Buddy Media-like rise
Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies. Dubbed "The Product Studio," it offers up to 30 data-based features, including the ability to create realtime social-media-based photo walls, interactive polls, social leaderboards and Twitter Q&As.
Fox Sports, a beta client, utilized the Twitter Q&A feature during the Olympics for the U.S. women's soccer gold medal match.
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