Mashable's Branded Content Editor Talks Pitching

At a summer event hosted by AirPR, we met Lauren Drell, who runs branded content at Mashable. Drell was being honored for her work that night, and we were impressed by her claim that she responds to (almost) every pitch she receives — especially after Newsweek writer Zach Schonfeld’s “respond to every pitch for a week” experiment got so much attention back in September.