Martha Stewart Webtoons Aim to Endear Next Gen DIYers
Martha Stewart Living Omnimedia may never recover its pre-scandal market value, but the popularity of its domestic-diva founder only continues to strengthen. And now she’s got her eye on the next generation of homemakers.
On Friday, AOL Kids launched the debut of Martha and Friends, a Web series starring an animated Martha Stewart imagined as her 10-year-old self: a blonde-haired, “problem-solving, craft-loving generous spirit” who — along with best friends Lily, Kevin, and Hannah, and dogs Francesca and Sharkey — show kids how much fun DIY projects can be.
“Ever since I was a little girl I’ve had a passion for crafting and cooking,” said Stewart.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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