Marriott Rolls Out Digital Magazine

An extension of its millennial-focused efforts.

It’s a clever theme for the launch of a quarterly travel magazine.

Under the heading “The Curiosity Issue,” Marriott has packaged a slick content-rich extension of its “Travel Brilliantly” marketing efforts, which are aimed at millennials. The cover story is a profile of Humans of New York maestro Brandon Stanton:

While some supporters say that his work connects humanity by dignifying individuals and revealing common threads, a handful of critics view it as reductionist or reinforcing of caricatured stereotypes.

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